Client: Stanford Products LLC, a respected manufacturer of slitting and rewinding equipment in business for more than 60 years

Project Description: Stanford has been a respected manufacturer of slitting and rewinding equipment for 60 years. With a worldwide reputation for providing effective solutions to customers in the packaging and converting industries.

Developed a direct markting campaign that introduces a new product. The tone of this package is to let the customer know that Stanford Products, while being in business for over 60 years is not stodgy but is the gold standard.

The theme of this direct-mail package, which introduces a new product, makes the most of the company 60 years of business experience. By positioning Stanford Products as the gold standard, these materials eliminate the possibility of interpreting the company’s age as a sign of stodginess.